Thejakartatimes – Minister of Tourism Arief Yahya promotes “Wonderful Indonesia” by way of guerrilla traveling around London from Westminster Abbey, Admiralty Arch, Trafalgar Square, Borough Mark and ends at the Indonesian Embassy in London using a London taxi known as Black Cab on Sunday.
Carrying Phinisi and Uma Mbatangu ships, Indonesia is again participating in the world’s second largest international tourism exchange, WTM London, held at ExCel London, England from November 6 to 8.
“The logo on black cabs in London to promote Indonesian tourism is quite unique and smart, especially during World Travel Market London 2017,” said Minister of Foreign Affairs Arief Yahya at Trafalgar Square when he first saw the tourism marketing performance in the world’s second largest travel mart after ITB Berlin .
Meanwhile, Director of Marketing Communications Abroad of the Ministry of Tourism, Noviendi Makalam to Antara, Sunday said at least 180 taxis that became icons and popular in London, England promoting attractions in Indonesia.
If in London there is a branding of Wonderful Indonesia in 180 “black cabs” which is iconic by utilizing the momentum of WTM London, in Indonesia there is also Royal Wedding momentum that is the daughter of President Jokowi’s daughter, Kahyang is thick with cultural roots with six processions which will indirectly be highlighted by domestic and foreign media.
According to the Deputy of Tourism Marketing Development Abroad, I Gde Pitana, Kemenpar with branding Pesona Indonesia is also “mejeng” in 200 rickshaw guests from the parking area of Field and Field Field Banyuanyar, Solo.
Menpar rate, take advantage of momentum to get a high impression is the potential to raise branding Wonderful Indonesia and Pesona Indonesia at once.
In London as many as 180 units of London Cab in branding Wonderful Indonesia from 16 October to 12 November.
A car called a hackney carriage or black cab was wrapped with the design of the mainstay tourist destinations such as Borobudur, Bali, Komodo, Lake Toba, and Raja Ampat, also image of Indonesia in the form of Billboard in some strategic spots of London such as Victoria Station and Borough Market .
In addition, Sky News TV, Sky Sports, and Sky Arts aired in Wonderful India 420 spots since November 5th.
Expected by the branding of Wonderful Indonesia in various formats in London such as this can improve the image of Indonesian destinations in the minds of British people who can ultimately attract their interest to visit Indonesia, Noviendi Makalam. (Source: Antara)
Editor: Elvis Sendouw